*NEW BRAND LAUNCHING* Social Media Manager

Marketing & PR · Surry Hills, New South Wales
Department Marketing & PR
Employment Type Full-Time
Minimum Experience Experienced

Over the last 14 years, the Aje Collective has carefully built a culture where our people are supported, inspired and encouraged to be the best they can. We have continued to stand at the forefront of creativity and innovation, so it is with great excitement that we announce the launch of our innovative beauty and wellness brand in 2022.


Aje Collective invites you to be a part of this new era as we have an exciting opportunity for a Social Media Manager to join our Head Office Team. Based at the Sydney Head Office and reporting directly to the General Manager, this role will see you responsible for the development and execution of the brand’s social media strategy including creating, planning and executing highly-engaging, innovative social media content across all organic channels, amplifying the brands identity. Creative, with a good understanding of utilising analytics to create better outcomes, this role will take responsibility for developing, planning and distributing content that leads to: exceptional brand presentation, follower growth, reach and directly attributed organic sales growth for key channels: including but not limited to Instagram feed/stories/TV/reels, Facebook, TikTok, Twitter, Pinterest, LinkedIn YouTube/Spotify.


As a Social Media Manager, your tasks will include:


  • Build channels from the ground up according to growth targets, reaching local and international audiences, propelling the brand into the market
  • Plan, curate and publish engaging social media content daily across all relevant channels including engaging copywriting and impactful assets, creating original text and utilising imagery and film shot by the content team; working with the Content Producer and Creative Director through draft and final phases
  • Together with the Content Producer and Art Director, and utilising insights from the Ecommerce Manager and Marketing Manager agree on the annual social media strategy; setting KPIs, content planning and roadmaps for how to hit growth targets domestically and internationally
  • Develop and set up the strategy across channels identifying the opportunity within each and suggested content requirements, budget and KPI’s
  • Create an ongoing framework and schedule/calendar for organic social content
  • Brief the Content Producer on the appropriate content you desire for social channels, underpinned by data, research or strategies that align to the brand
  • Recommend new content requirements to engage audiences, tell the brand story, sell relevant categories and contribute to follower engagement
  • Collaborate with Customer Care to communicate with followers via comments and direct messages, responding to queries in a timely manner across social media channels daily
  • Measure and report performance metrics (acquisition, engagement, conversion) of all organic digital marketing and social media channels on a weekly basis, providing insights, understanding channel performance and making recommendation


You will bring:

 

  • 3-4+ years’ experience within an organic social media-related role with demonstrable results
  • Extensive experience in creating highly engaging content, suitable for specific target audiences
  • Excellent copywriting skills and strong verbal communication
  • Strong visual eye
  • Highly organised
  • Analytical, with an ability to analyse data and present results to senior stakeholders
  • A sound understanding of and passion for the wider fashion world
  • A deep understanding of the digital and social media landscape, and the ability to stay ahead of industry trends and drive digital progression
  • Ability to think on a global scale, with both the domestic and international consumer in mind
  • Excellent attention to detail and a keen eye for visual details and accuracy
  • Time management skills
  • Fluency in Adobe Creative Suite
  • A passion to deliver excellent community management

 

We recognise the impact our team has on our success. To show our appreciation we want you to enjoy...

 

  • Enticing salary packaging
  • Your growth is our growth, training and development programs are recommended and encouraged!
  • Stepping away from the traditional, Aje HQ is a sunlit space within Surry Hills that influences creative and collaborative thoughts. The awe will never diminish when looking at the curved arches, textured walls and open roof.
  • Take advantage of the Sydney Sun with our Early Friday Finish Hours 
  • Celebrate milestones such as, Birthdays with Aje leave benefits
  • Be a part of the change with increasing positive corporate responsibility, reflected through our Aje Aware Charter
  • Be adored and recognised as no key achievement and success goes unnoticed!
  • We appreciate our hard working teams however, a healthy work life balance is one in which we actively promote
  • Embrace the Aje style with our generous employee discounts, pre-order programs, and regular sample sales

 

 

At Aje, diversity is a founding principle of the brand, taking inspiration from multicultural Australia throughout all visual communications since inception. We are committed to developing a culture and environment that celebrates diversity, equality and inclusion by promoting diversity in all forms and creating a safe environment for all employees, applicants and customers.

Thank You

Your application was submitted successfully.

  • Location
    Surry Hills, New South Wales
  • Department
    Marketing & PR
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced